Who’s behind Doing Good, Well?

Hi, I am Sweta Govani.

My portfolio life thesis is supporting and elevating underestimated founders to build thriving businesses, on their terms. For my ‘work’ part of the portfolio, I am fractional marketing leader and coach for tech startups on their 0 to $1m journey and have worked with / advised 100s of founders.

I know what founders are going through as they try to run marketing along with the rest of the business because I’ve been there before:

• At a 5-person bootstrapped B2B SaaS startup, as a solo marketer I took it to $10k+ MRR in ~6 months.

• As a solo ‘marketer’ at a 2-person B2B marketplace startup, I led product and marketing, pioneering its $200K ARR SaaS tool. 

• At the start of my career, I ran a world-class lifecycle marketing program for B2C subscription brands that generated $40M/year in a declining industry.

I specialize in subscription businesses, specifically self-serve B2B and B2C SaaS (i.e. not requiring any sales interaction). I’ve worked in health, parenting, fashion, learning & development, eCommerce, nonprofit tech, and more, all chasing varying degrees of growth that was right for them. The most important thing I’ve learned is this: 

Tech startups can grow profitably, without sacrificing on mission and values. It just takes a values-driven founder* partnering with a mission-driven marketer (that’s me!) on their 0 to 1 journey. I help founders achieve, what I call, business-market fit i.e. helping you predictably acquire, retain, and monetize customers, while you focus on building a product customers love.

* Values-driven tech founders are genuinely passionate about using technology to solve real problems for customers (not VCs) - anything from world hunger to future of work. You are committed to building a profitable business, and seeking responsible growth - best-in-class marketing, no unethical hacks. And, strictly not douchebags. If that sounds like you, and you are running marketing at your startup, join us at the Founder-Led Marketing Club - a crash course and group for kind, smart tech startup founders running their own marketing to get their first 100+ happy paying customers.

On a personal note, I’m based in Austin, Texas, USA but always have a suitcase packed. I was born and raised in Mumbai and had the pleasure of calling NYC home for 10+ years. I will easily pick traveling over almost anything else, besides spending time with my closest friends & family. I’m also angel investing in mission-driven tech startups with multi-million dollar potential, particularly interested in underestimated founders chasing profitability (not exits).

If you have questions, drop me a note via email or LinkedIn anytime. Use this for angel investing pitches too.

Thank you for stopping by my little corner of the internet!

Rooting for you,
Sweta