You built it, but they did not come?

Get your first 1-100 Happy Paying Customers with go-to-market (GTM) micro-tests

(In)validate hypotheses to find a repeatable GTM playbook to $1M ARR. Achieve product business-market fit, without running out of time, money, and energy.

Most businesses fail before achieving product-market fit. Why?

They wasted time and money on marketing that didn’t work for their startup.

And, ignored their go-to-market strategy until it was too late.

Don’t be like most startups.

The solution?

A go-to-market plan designed to acquire, retain, and monetize, without burning cash & time.

My signature Happy Paying Customer Method begins with setting go-to-market parameters e.g. your goals and budget (step 1) , and ends with confirming we’re solving the business-market fit puzzle (step 5).

The main event is a series of go-to-market micro-tests to (in)validate key hypotheses and find a GTM playbook for your startup.

Learn more about GTM micro-tests.

If you’re building a b2b/b2c SaaS or a tech-enabled service business, here’s how I can help you get your first 1-100 Happy Paying Customers:

  • Go to-market planing and very hands-on execution guidance via a combination of weekly sessions to make decisions. We end every session with homework for you. In between sessions I review your WIP, send you Looms, edit drafts, and send you pep talks (its startup land after all).

    This is best if you want clarity on what to prioritize, structure to manage the chaos, and ongoing guidance to get it all done, quicker.

    Investment: $1,875 / month, cancel anytime

  • Exclusively for founders who are serious about getting their first 1-10 Happy Paying Customers.

    Through a 6-week group bootcamp, you will design and run GTM (go-to-market) micro-tests to (in)validate key hypotheses about your customer segment/ICP, competitors, positioning, and marketing/sales playbook. 

    Learn more about the bootcamp here including the curriculum, who it is for, and pricing.

  • Short-term 1:1 engagements using the Happy Paying Customer method to get you unstuck. Some specific ways this sprint has been used:

    • GTM user research

    • Customer & market research

    • Startup launch / GTM

    • Re-design GTM (e.g. new ICP)

    • GTM pivot (e.g. b2c > b2b)

    Investment:

    • $2850 for done-with-you sprints (recommended)

    • $15,000 for done-for-you sprints (very limited availability)

  • A peer group of founders who are also running their own GTM (marketing/sales) micro-tests on their 0 to $1M journey. Join structured weekly (or monthly) sessions with your cohort for accountability of your own experiments, and learning from other founders’ micro-tests.

    Learn more about Founder GTM Peer Groups here.

  • The most strategic and actionable marketing insights per minute via a 45-minute call. Also includes, pre-call review of your startup and marketing package, call recording / transcript, and 3-month free access to the Founder-Led Marketing Club.

    These are best for subscription startup founders who want 1:1 feedback, deep dives, or discussion about their marketing strategy or specific marketing challenge.

    Learn more and book a call.

  • A curated group of kind, smart startup founders on their journey from 0 to $1M running GTM (marketing/sales) micro-tests. To join the group, you can select any one of the options above.

    Learn more about the Founder-Led Marketing Club here.

Ashley, CEO of bootstrapped startup, Sundays, grew from 0 to $350K with us

"I came in knowing that I needed to do "marketing" but feeling very overwhelmed by where to actually invest my time and what tactical steps to take to actually have and impact.”

FLMC and the founder, Sweta, provided that for me. She has a lot of experience with early-stage startups and has helped me build a framework for where to invest.

It's also one of my most trusted groups of founder friends. I feel like I can bring any question and I get a sincere, thoughtful answer. Sweta is amazing!"

Let’s get your startup from 0 to $1m arr leveraging 15 years of end-to-end experience in acquiring, retaining, and monetizing customers for 30+ brands, specializing in B2B & B2C SaaS / tech-enabled services.

  • B2C subscription: Peer coaching for personal growth

  • B2B SaaS: corporate podcasting tool

  • B2C SaaS: On-demand personal stylists

  • B2B SaaS: DIY app builder

  • Parenting digital products

  • B2C: book subscriptions

  • Marketplace: Impact founders & funders

  • Premier pregnancy content

  • B2C: subscription diet app

  • Celebrity fitness subscription app

You’ll be asked to fill out a form about your GTM priorities and challenges so the call is focused on problem solving (vs. context setting).